Know Exactly Where Your Brand Stands Every Single Day
Always-on insights from thousands of daily surveys across hundreds of categories. Track daily shifts in Top-of-Mind Awareness (TOMA), consideration, usage and attitudes (U&A), market share of wallet, brand imagery, and competitor switching across all of Kenya.
The Complete Brand Funnel
Diagnose exactly where you win and where you lose customers along the buying journey — awareness through to usage and attitudes — with daily high-density precision.
Top-of-Mind Awareness (TOMA)
Measure unaided spontaneous recall and aided recognition to see if your brand is the first name Kenyans think of in your category.
Consideration & Preference
Quantify active purchase consideration and brand preference ranking to uncover drop-offs between high awareness and actual trial.
Usage & Attitudes, and Share
A continuous usage and attitudes read: primary brand dominance, secondary brand rotation, purchase frequency and occasion, attitudes to the category, and shopping channels across urban and rural tiers.
Loyalty, NPS & Advocacy
Benchmark your Net Promoter Score (NPS), retention rate, brand advocacy, and early warning signs of defection to rival products.
Actionable Dashboard Intelligence
Category-benchmarked metrics designed specifically for CMOs, commercial heads, and brand directors.
Brandhealth Pulse
Every single day, not every quarter
Top-of-mind awareness, tracked daily against your two closest competitors. Over these 30 days the tracked brand moved +9.3 points.
Scroll the chart sideways to see it all
- Your brand
- Competitor A
- Competitor B
| Day | Your brand | Competitor A | Competitor B |
|---|---|---|---|
| Day 1 | 37.6% | 43.4% | 28.5% |
| Day 2 | 38.1% | 42.8% | 28.8% |
| Day 3 | 38.4% | 42.3% | 28.3% |
| Day 4 | 38.2% | 42.1% | 28.6% |
| Day 5 | 38.6% | 42% | 29.1% |
| Day 6 | 38.4% | 42.5% | 29.1% |
| Day 7 | 39.4% | 42.3% | 29.9% |
| Day 8 | 38.8% | 41.7% | 30.6% |
| Day 9 | 38.3% | 42.3% | 31.3% |
| Day 10 | 39.3% | 41.7% | 30.7% |
| Day 11 | 40.2% | 42.2% | 30.3% |
| Day 12 | 40.6% | 42.6% | 31.2% |
| Day 13 | 40.6% | 43% | 30.5% |
| Day 14 | 41% | 43.3% | 31% |
| Day 15 | 41.7% | 42.4% | 30.6% |
| Day 16 | 41.1% | 42.9% | 31.2% |
| Day 17 | 41.3% | 42.8% | 32.1% |
| Day 18 | 41.7% | 42.9% | 31.9% |
| Day 19 | 41.3% | 43.1% | 31.4% |
| Day 20 | 41.7% | 42.9% | 30.6% |
| Day 21 | 42.5% | 42.5% | 29.9% |
| Day 22 | 43.3% | 41.8% | 30% |
| Day 23 | 42.8% | 41.9% | 29.1% |
| Day 24 | 43% | 42.5% | 29.6% |
| Day 25 | 43.7% | 42% | 30.1% |
| Day 26 | 44.5% | 41.1% | 30.1% |
| Day 27 | 45.3% | 41% | 30% |
| Day 28 | 46.2% | 40.8% | 30.2% |
| Day 29 | 46.6% | 39.9% | 29.6% |
| Day 30 | 46.9% | 38.9% | 29.1% |
Illustrative tracker · Stahili Brandhealth Pulse
Top-of-mind recall
38.4% spontaneous recall, 4.6 points clear
Share of category panel members naming the brand first, unprompted.
Scroll the chart sideways to see it all
| Brand | Recall |
|---|---|
| Your brand | 38.4% |
| Competitor A | 27.2% |
| Competitor B | 18.9% |
Illustrative dashboard view · Stahili Brandhealth Pulse
Conversion efficiency
Where the funnel leaks
Share of the category panel reaching each stage. The steep step is awareness to consideration.
Scroll the chart sideways to see it all
| Stage | Share |
|---|---|
| Aware | 82% |
| Considered | 54% |
| Main brand | 31% |
| Advocate | 22% |
Illustrative dashboard view · Stahili Brandhealth Pulse
Net promoter score
+48 net, against a category average of +26
Promoters minus detractors.
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- Promoters 61%
- Passives 26%
- Detractors 13%
| Group | Share |
|---|---|
| Promoters | 61% |
| Passives | 26% |
| Detractors | 13% |
Illustrative dashboard view · Stahili Brandhealth Pulse
Switching & churn
Price moves more shoppers than promotions do
Reasons given for changing brand in the last 30 days.
Scroll the chart sideways to see it all
| Driver | Share of switchers |
|---|---|
| Price & pack size | 41% |
| Retail stockout | 28% |
| Rival discounting | 19% |
| Peer recommendation | 12% |
Illustrative dashboard view · Stahili Brandhealth Pulse
8-Attribute Brand Imagery Grid
Evaluate consumer perception across 8 core drivers against category rivals, updated daily.
Unmatched Panel Scale & Demographic Depth
High-density data collected directly from verified Kenyan households.
100K+
Profiled Panel Members
Verified consumers who complete surveys on a regular cadence with fraud and speeder checks.
47
Counties Covered
From tier-1 metros (Nairobi, Mombasa, Kisumu) to regional shopping hubs and rural consumer centers.
All tiers
Socio-Economic Depth
Stratified panels across lower, middle and upper consumption tiers, so every income band is represented.
Daily
Cadence Refresh
Continuously refreshed data feeds to detect competitive swings before traditional monthly reports.
Empower your brand
with continuous clarity
Join Kenya's leading FMCG manufacturers, financial institutions, and retailers who rely on Stahili for daily brand health intelligence.